5 Simple Words To COMPELL Your Audience To Become A Lead Or Buy From You

Ever find some Guru's “Simple Formula's” far from simple?  All you want is a simple way to get someone to take an action…

You might want them to optin and become a lead for your business? Or even to become your first sale?

And yet the “simple formula's” sometimes end up taking you weeks to master before you even get 1 single d*** result?!confused_002

I remember feeling that frustration myself… and what made it even worse was then discovering you needed to purchase 5 separate ‘resources' to make the ‘simple formula' work in the first place?

While it is true, there are some excellent ‘formula's' you can apply to create results, I share a few of my own within my blog.

Today, let's keep it simple.

Today I want to share 5 simple words for you to use.  These 5 words, can be applied to any of your online marketing efforts to create results.  Your social media posts, E-mails, sales funnels.

Lol, some might call it a copywriting ‘formula'!

Here are the 5 Simple Words To Compell Your Audience To Take Action

“I Know How You Feel”

Whoever is reading your content will feel an immediate connection to you through those words.  I'll share an example of these words in action in just a second so keep reading…

If you've ever read any of my other posts, you'll know I often talk about how a person MUST first trust you before they take any further actions – such as sharing their contact info to become a lead or to make a purchase.

Using those 5 words, is an easy way to create instant trust.

And if you start applying it in the way I share here, I guarantee you'll start to see better results in your marketing.

“Feel, Felt, Found”

Its very simple.  Effective marketing always positions a resource/tool/product as a solution to a problem.

Using this simple ‘Feel, Felt, Found' format will help you to do just that:

  1. Uncover a pain felt by your audience
  2. Address the pain and agitate a little (so they feel they MUST find a solution)
  3. Use ‘Feel, Felt, Found' – share story of how you or someone else felt the SAME pain, until you FOUND the solution..
  4. Provide the solution (your offer)

The 5 Simple Words In Action

If you go back to the beginning of this post you'll notice I've use ‘Feel, Felt, Found' myself in this post 🙂

Pain = complicated “guru formula's”
Agitation = weeks of study and $ spend needed to create even a single result
Solution = Feel, Felt, Found simple formula

Get it?

In other words you say:

I know how you FEEL

In fact, I FELT the same way….

Until I FOUND this x, y, z…

All of a sudden your potential lead or buyer will think ‘“Wow this person found the answer to MY problem!!”

Next Steps

Now that you have an understanding of using ‘Feel, Felt, Found' you'll probably start to recognise it in action all over the marketplace…

Carefully read through examples and you'll continue to hone your own skills in applying it yourself.

In fact, you can try to spot it yourself in this post I recently wrote here… take some notes 🙂

However, there's a chance you'd rather skip the ‘research' and simply dive in and start applying and creating your own results now

If that sounds like you then skip the need to do your own research by checking out this short video here to watch it in action.

Questions or Comments?

Feel free to comment below about 5 Simple Words To COMPELL Your Audience To Become A Lead Or Buy From You. Also if you found this helpful please share it on Facebook or Twitter.





  • Angela Boswellblog

    Reply Reply June 27, 2016

    I completely agree with you if I was talking about actually talking to people – it would be kind of like asking someone to marry you on your first date. However this is a strategy you can use when writing Emails or blog posts. If someone is on your email list they have already raised their hands to say they would like to be on your email list and recieve your information. Yes, they might be new to the email list, but your job, through further emails and your content is to continue to build a relationship.

    Within your emails and blog posts the feel, felt, found copywriting formula can be used very effectively.

  • william clark

    Reply Reply June 24, 2016

    How would you get someone to go to my site.

    • Angela Boswellblog

      Reply Reply June 27, 2016

      Hi William – I wouldn’t be getting someone to go to your site – you need to be positioning your site/products/services as a solution for others. So, the first thing you need to do is to build up an email list of prospects who are in your target market. The easiest way to do that is either through advertising or simple networking strategies. I recommend searching ‘lead generation’ on this blog – I’ve written a lot of past posts on the topic 🙂

  • Sharron Idol

    Reply Reply June 22, 2016

    Basic copywriting 101. – People like people who are like they are: Agree with and empathise with your customers and you’ll end up building a relationship with them. Disagree and argue with prospects and you’ll antagonise and alienate them from you.

    The issue with the specific tactic in the article above is that you’re approaching a brand new prospect; someone who has no idea who you are or what you’re like, with what may be viewed as too much empathy. In many cases this does no harm, if the prospect doesn’t analyse things and begin to intellectualise from the start. I do exactly that though; and I’m sure that I’m not the only person who does so. To me the approach seems over-friendly and out-of-place. If I’d bought a product or products from you already I’d have established the idea that you were acting in good faith and were continuing our friendly relationship as vendor and emptor with due dilligence…

    But if I’ve no idea who you are it’s a different matter altogether: It would be similar if I approached you – as a total stranger – in person, and tried to strike up a conversation about something troubling you while acting as if I deeply cared, and I assured you that I had your best interests at heart. – You’d immediately assume that I had fallen in love with you, was some type of con-artist, or a lunatic.

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